The Senior Director, Customer Marketing will develop and articulate an insights-driven marketing strategy for the BioPharma Services portfolio to drive business growth. S/He will oversee development of specific short and long-term Marketing Plans that align with business growth based upon market insights derived from market research, competitive analysis and ongoing market trends within the US.

Quest Diagnostics BioPharma Services supports pharmaceutical and biotech companies throughout every milestone of their program — from R&D consulting in clinical trials, companion diagnostic development, commercialization, and post-launch surveillance. Our integrated solutions optimize clinical research, expand patient access, and support the development and commercialization of innovative therapies to deliver better outcomes

• Develop and articulate strategy for customer channel and related segments as well as key points of entry for specific product and solution types.
• Identify, track and communicate critical trends for Quest across markets, industries and competitors.
• Ensure translation and representation of Clinical Solutions and Regional priorities in Customer marketing plans.
• Serve on Customer Leadership Team, contributing to the broader strategic decisions about commercial business.
• Generate customer insights into demand barriers, call points and trends to support customer interactions and drive business priorities.
• Liaise with other functional leaders to guide a unified approach to the customer that meets market demands.
• Drive alignment between national/ business priorities (e.g., program models, key messages, templates) and regional/local needs.
• Manage marketing spend on programs and use spend effectiveness measurement to improve programs and resource allocation.
• Ensure tight coordination with commercial, Clinical Franchise and other business teams.
• Create portfolio selling strategy and related materials, based on customer need (Key connection point: Product Marketing).

Required Work Experience:

• Experience leading high performing teams and building strong team cultures.
• Up to 50% business travel required.
• Ability to lead diverse, cross functional teams and in a matrix environment.
• Ability to serve on Executive Leadership Team of business line (e.g., customer segment, region, etc.).
• Excellent project leadership skills to hold team members accountable for delivery on goals and expectations.
• Superior communication skills including ability to deliver formal business presentations to executive leadership.
• Superior strategic thinking and analytical skills to synthesize market/customer insights to identify business opportunities and paths to overcome business challenges.
• Strong capabilities in leading others to analyze data and demonstrate quantifiable opportunities or results.
• 8+ years of relevant management/leadership experience.

Attributes:

• Ability to multi-task
• Analytical skills
• Ability to follow verbal or written instructions
• Thinking analytically
• Using effective verbal and written communication
• Making decisions
• Leading change

Education:

Bachelor’s Degree(Required)
Master’s Degree (Preferred)

Equal Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets